Category Archives: Media Hooks

Hook the media with their favorite bait.

Theater Publicity Tip–Be Useful

The thing about reporters, they need content, but they don’t need you. They need content to make their readers, listeners, viewers happy, but you and your story are secondary. Your story only matters to them, if it matters to their … Continue reading

Posted in Media Hooks, Rodney Robbins | Leave a comment

Rodney Robbins–World’s Slowest Playwright

Rodney Robbins, the Singing Playwright, needs cheering up. Send him your theater publicity success stories here. Continue reading

Posted in Current Events, Media Hooks, Rodney Robbins | Leave a comment

Rodney Robbins Philosophy of Art

Rodney Robbins has one. So did Oscar Wilde and G. B. Shaw. Want to know what it is? Click here and learn more about what makes famous playwrights tick. Continue reading

Posted in Famous Playwrights, Media Hooks | 1 Comment

New Plays Need Affordable Commercials

New plays need affordable, great looking television commercials. They don’t have to be expensive. See how one theater used a single shot to make a great little teaser for the new Kristopher Diaz play. Continue reading

Posted in Media Hooks | 1 Comment

Tony Awards Mean Publicity for You

Link your theater publicity to the Tony Awards and you’ll double your chances of being covered. Here are some super easy photo suggestions. Continue reading

Posted in Current Events, Media Hooks | Leave a comment

Explode Your Press Release Into an Article

One way to get more media coverage is to turn your press release into a newspaper or magazine article. Here’s the simple way to get ‘er done. Continue reading

Posted in Media Hooks, Press Releases | Leave a comment

Use Sound Bites to Explode Your Press Release

Use sound bites (verbal headings) to explode your press release. Here’s how. Continue reading

Posted in Famous Playwrights, Media Hooks | Leave a comment

No Boring Biographies

I’m working on my “Fun Biography” for the website, and the writing process is a hoot! I haven’t updated my autobiography in awhile, and I forgot how much fun it is to look back at the places I’ve been, remember … Continue reading

Posted in Media Hooks | 1 Comment

Explode Your Press Releases

If you’ve ever written a press release, sent it to your local newspaper and gotten NO response, you need to know that the rules have changed. You still need to write press releases–they are the bedrock foundation of your publicity … Continue reading

Posted in Media Hooks, Press Releases | Leave a comment

The 3 Biggest Mistakes Playwrights Make

Playwrights writing new plays and musicals make 3 huge mistakes. Find out what they are and avoid them at all cost. Continue reading

Posted in Media Hooks, Play Writing | Leave a comment